Joules

Joules

Over 25 Years ago, Tom Joule began selling clothes at outdoor events in Great Britain. Tom knew that his customer were a bright and colourful bunch but their clothing was quite the contrary. So Tom designed 100 bright wellies. They sold like hotcakes and Joules was born. As one of Britain’s best-loved family lifestyle brands, Joules delights in making clothing, accessories and homewares more exciting by turning the ordinary.